Nokia Research Center Global Brand

My first objective as the Manager of Creative Services was to find an identity for the Nokia Research Center. With little direction, I took notes from the visual inspiration provided in the Nokia brand style guide and created a graphical lockup specific to NRC.

With this sub-brand in place, I continued to evolve it over time into it’s own unique persona: logos, guidelines, branded assets and branded templates all allowed my team to create work that was consistent while still staying in alignment with the Nokia master brand.

Because the hexagon is a fundamental scientific icon, I used it to relate to the 3 brand pillars:

• ‘Explore New Technology Frontiers’ is symbolized by the outlined hex; unclear what the exact form will be, but the direction is there.

• ‘Solve Scientific Challenges’ is represented by the outlined hex; more clarity since it is near-future research but still not quite ready for wide adoption.

• ‘Deliver Irresistible Personal Experiences’ is shown with a solid hex; a tangible product or service made possible by the years of hard work and research from the previous 2 pillars.

collateral Hex lattice Evolution

Tradeshow visuals

Lab Branding & Decor

Digital Expressions