Showcase: Nokia

Role:

Manager of Creative Services

Duties:

Deep in Silicon Valley, there was a team of marketers tasked with elevating the deep technology and research of the Nokia Research Center’s (NRC) global labs. I was hired to give the labs a visual presence that reflected our innovative nature yet stayed true to our core master brand. I then had to take all the crazy research coming from around the globe and give it a face through presentations, videos, white papers, and events to showcase the now, next and future innovations in development.

Highlights:

NRC Global Brand, Live Events, Interactive & Video

Our 3 Core Tenets

Hexagon Visual Langauge:

Dotted = Future Research
Outlined = Near-term Innovations
Filled = Today’s Technology

Various Hex Visual Treatments

Global Brand & Identity

To Most, it’s science fiction… To us, it’s just science.

My journey at Nokia began by reimagining the Nokia Research Center’s sub-brand while keeping in sync with Nokia’s master brand. I took notes from inspiration provided by the core brand but created a scaleable graphical treatment that spoke to the underlying scientific principles of our research as well the three tenets of our research objectives: to Explore, Solve & Deliver. I used this framework to define a design system and brand structure used across all of our communications, demos, and Marketing collateral that told the world what we did and why we were doing it. Here are some examples of the types of deliverables I crafted over my 5 years at Nokia.

Define Core Brand Concept
Establish Brand Standards/Guidelines
Creation of Assets & Templates
Video Stingers & Brand Standards

Research Center Location Lockup Treatments
Workspace & Facilities Signage/Branding
Brand Governance for Employees & Vendors
Brand Workshops for Usage & Collaboration

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Nokia Live Events

During my 5-year tenure at Nokia, I was responsible for driving the creative execution of in-person events internationally. A mix of internal and external events, the purpose was to showcase the innovations coming out of our research centers as well as fuel partnerships with other researchers, technology companies and academia. Some of my responsibilies inclueded:

Event Theme & Conceptual Design
Printed & Digital Signage
Presentation Templates & Content
Event Production & Coordination

Venue Branding (Gobos, Applications, etc.)
Video Capture of Events
Swag: Backpacks to Buckyballs!
Technology Demo Showcases

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Interactive Demo System & Video

Codename ‘LAVA’, my team’s own innovation allowed us to share demos created for regional teams via a custom shared/networked system. Built on a Flash framework and run through an Air player, networked systems received distributed updates via a core XML data source. I created an admin interface that allowed users to create custom playlists, and filter screens to allow filtering demos based on locations, technology timing and internal research categories. This was a highly successful project promoted by the CTO and hailed as one of my major accomplishments during my time at Nokia.

I was also responsible for creating dozens of videos, demos, presentations and other marketing collateral that helped showcase the innovations coming from each regional research center.

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