Digital Strategy

I have managed the creative aspects of cross-functional marketing campaigns that allow me to identify KPIs, analyze various customer channels for growth opportunities and implemented tactics that grow a customer base while increasing brand loyalty.

• Thrive in a ‘data-driven’ culture and understand the need to quantifying customer needs in a way that is actionable and measurable.

• Familiar with many testing and metric platforms that show digital performance and help connect performance to KPIs. Experience in identifying what factors contribute to various user behaviors and how to iterate and test to continue improving performance and brand engagement.

• Years of multi-channel marketing experience leveraging the strengths and unique potential of social media, digital advertising, marketing automation, web/apps and video all focused on how to engage and move customers to take action.